This is where
came in...
What we did for team Habitat Market
To start, we worked with Selwyn to establish ‘who’ Habitat Market is.
During this process we helped the team to articulate the cornerstones of the Habitat Market brand, like its principle archetypes, tone of voice and overarching goals.
BRAND STRATEGY
1 - 2 weeks
From there, we moved into the design of a distinctive brand aesthetic for Habitat Market.
Not just any aesthetic but one that would achieve a harmonious blend of simplicity and nature-inspired elements while evoking accessibility, trust and a commitment to sustainability.
BRAND identity
1 - 2 weeks
With the brand identity established, we created a digital style guide and UI design system to streamline the design and development process.
Using the existing Habitat Market brand as the cornerstone of the deliverable, we crafted an interactive digital style-guide to guide the interface design. With the inclusion of everything from button styles to select controls, this deliverable serves as a single source of truth for the visual style of all Habitat Market's digital assets.
design system
1 - 2 weeks
With the foundations built, our team was able to move into the design of the core Habitat Market value proposition: their public sustainability investment portal.
First, we created a comprehensive blueprint for the Habitat Market product, detailing its full UX system. We outlined each end user’s experience and interactions with Habitat Market, allowing Selwyn to visualise their digital product. Once the system was perfected, we added the visual and interactive aspects through an iterative process of UI design.
SYSTEM DESIGN
UI / UX DESIGN
4 - 6 weeks
Finally, we helped the team to get Habitat Market online.
To help drive Habitat Market's overall marketing efforts and achieve user conversion goals, we designed a website that would allow customers and prospects to easily learn about Habitat Market and transact accordingly. From wire framing to content development to design and layout, we did it all - plus carried through the brand's iconic nature inspired aesthetic for maximum brand consistency.
3 - 4 weeks
