This is where
came in...
What we did for team Collectors Clubhouse
To start, we worked with Justin to establish ‘who’ Collectors Clubhouse is.
During this process we helped the team to articulate the cornerstones of the Collectors Clubhouse brand, like its principle archetypes, tone of voice and overarching goals.
BRAND STRATEGY
1 - 2 weeks
Next, we helped Justin to establish a brand aesthetic for Collectors Clubhouse.
Not just any aesthetic but one that would perfectly walk the line between being a fun brand and a educational brand. It was a fun challenge!
BRAND identity
1 - 2 weeks
We then created a digital style guide an UI design system to streamline the design and development process.
This was done by adding all the visual elements defined in the branding to an interactive website-like document. We also crafted all the interface elements for the project such as buttons, inputs and select controls to serve as the single source of truth for the visual style of the product for all future designers and developers.
design system
1 - 2 weeks
Once we knew ‘who’ Collectors Clubhouse was and what the brand looked like, we focussed our attention on the team’s digital product.
First, we created a comprehensive blueprint for the Collectors Clubhouse product, detailing its full UX system. We outlined each end user’s experience and interactions with Collectors Clubhouse, allowing Justin to visualise their digital product. Once the system was perfected, we added the visual and interactive aspects through an iterative process of UI design.
SYSTEM DESIGN
UI / UX DESIGN
4 - 6 weeks
Finally, we helped the team to get Collectors Clubhouse online.
We designed a Marketing Website that showcases Collectors Clubhouse and speaks to their target market while providing clear call to actions.
3 - 4 weeks
