This is where
came in...
What we did for team Digi Pharm
To start, we worked with Teboho to establish ‘who’ Digi Pharm is.
During this process we helped the team to articulate the cornerstones of the Digi Pharm brand, like its principle archetypes, tone of voice and overarching goals.
BRAND STRATEGY
1 - 2 Weeks
Next, we helped Teboho to establish a brand aesthetic for Digi Pharm.
Not just any aesthetic but one that combines elements of trust, convenience, and care. The design exudes a modern and approachable look, with a clean and user-friendly interface that emphasises accessibility and simplicity in delivering medication to South African homes. The color palette may incorporate soothing tones to evoke a sense of reliability and wellbeing, while the typography strikes a balance between professionalism and a friendly touch.
BRAND identity
1 - 2 Weeks
Once we knew ‘who’ Digi Pharm was and what the brand looked like, we focussed our attention on the team’s digital product.
First, we created a comprehensive blueprint for the Digi Pharm product, detailing its full UX system. We outlined each end user’s experience and interactions with Digi Pharm, allowing Teboho to visualise their digital product. Once the system was perfected, we added the visual and interactive aspects through an iterative process of UI design.
SYSTEM DESIGN
UI / UX DESIGN
4 - 6 Weeks
Next, we made sure that the brand carries cohesively across everything ‘Digi Pharm’.
We did this across a fleet of Digi Pharm brand touch points through the design of slick print material and multiple digital assets.
2 - 3 Weeks
Finally, we helped the team to get Digi Pharm online.
To help drive Digi Pharm's overall marketing efforts and achieve user conversion goals, we designed a website that would allow customers and prospects to easily learn about Digi Pharm and transact accordingly. From wire framing to content development to design and layout, we did it all - plus carried through the brand's iconic aesthetic for maximum brand consistency.
