Sustainable tourism through technology

Sustainable tourism through technology

Sustainable tourism through technology

Weeva is driven by their vision for a more sustainable, resilient future for the tourism and hospitality industry

Weeva is driven by their vision for a more sustainable, resilient future for the tourism and hospitality industry

Weeva is driven by their vision for a more sustainable, resilient future for the tourism and hospitality industry

Weeva’s challenge

The Weeva team came to Jack with a deeply complex design challenge: to create a user friendly system that would empower tourism businesses around the world to operate in an environmentally aware and sustainable way. It is not just any system though...

It integrates sustainability practices and reporting across the ecotourism’s 4Cs: Conservation, Community, Commerce and Culture

And across 18 key interconnected focus areas

Weeva’s challenge

The Weeva team came to Jack with a deeply complex design challenge: to create a user friendly system that would empower tourism businesses around the world to operate in an environmentally aware and sustainable way. It is not just any system though...

It integrates sustainability practices and reporting across the ecotourism’s 4Cs: Conservation, Community, Commerce and Culture

And across 18 key interconnected focus areas

This is where

came in...

To start, we created a digital style guide and UI design system to streamline the design and development process of the Weeva interface.

Using the existing Weeva brand as the cornerstone of the deliverable, we crafted an interactive digital style-guide to guide the interface design. With the inclusion of everything from button styles to select controls, this deliverable serves as a single source of truth for the visual style of all Weeva's digital assets.

design system

1 - 2 weeks

We started by focussing our attention to Team Weeva's value proposition: their sustainability management platform.

First, we created a comprehensive blueprint for the Weeva product, detailing its full UX system. We outlined each end user’s experience and interactions with Weeva, allowing Julie & Jess to visualise their digital product. Once the system was perfected, we added the visual and interactive aspects through an iterative process of UI design.

SYSTEM DESIGN
UI / UX DESIGN

2 - 3 Months

We helped Weeva demonstrate their product through tutorial videos

We produced tutorial videos to illustrate the product's functionality & showcase it's features.

tutorial
video production

tutorial
video production

tutorial
video production

2 - 5 weeks

Finally, we helped the team to establish a powerful Weeva online presence - with a world class website.

To help drive Weeva's overall marketing efforts and achieve user conversion goals, we designed a website that would allow customers and prospects to easily learn about Weeva and transact accordingly. From wire framing to content development to design and layout, we did it all - plus carried through the brand's iconic bright yellow aesthetic for maximum brand consistency.

website design

web design & development

website design

3 - 4 weeks

Step into

world