This is where
came in...
What we did for team Luulo
To start, we worked closely with Louis and Danvig to establish ‘who’ Luulo is.
During this process we helped the team to articulate the cornerstones of the Luulo brand, like its principle archetypes, tone of voice and overarching goals.
BRAND STRATEGY
1 - 2 weeks
Next, we moved into the second part of the branding process - the creation of the Luulo brand aesthetic.
Luulo is an engaging, friendly and reliable brand and the way it looks had to convey this. Everything from the quirky smiley face to round edged font to colour choice supports this brand positioning.
BRAND identity
1 - 2 weeks
Once we knew ‘who’ Luulo was and what the brand looked like, we turned our creativity to the team’s website.
To help drive Luulo's overall marketing efforts and achieve their various conversion goals, we designed a website that would allow clients and prospects to easily learn about Luulo and engage accordingly. From wire framing to content development to design and layout, we did it all - plus carried through the brand's iconic look and feel for maximum brand consistency.
3 - 4 weeks
