This is where
came in...
What we did for team Biocheck
To begin the process, we worked with Este and Simoné to establish ‘who’ Biocheck is.
During this journey we helped the team to articulate the cornerstones of the Biocheck brand, like its principle archetypes, tone of voice and overarching goals.
BRAND STRATEGY
1 - 2 weeks
From there, we dipped into our combined creativity to imagine a market appropriate brand aesthetic for Biocheck.
Not just any aesthetic but one that embodies a fusion of scientific precision and user-friendly accessibility, with a clean and modern design that reflects the innovative nature of the diagnostics tool, while maintaining a welcoming and approachable visual identity.
BRAND identity
1 - 2 weeks
Once we knew ‘who’ Biocheck was and what the brand looked like, we focussed our attention on the team’s inflammation product.
First, we created a comprehensive blueprint for the Biocheck technology product, detailing its full UX system. We outlined each end user’s experience and interactions with Biocheck, allowing Este and Simoné to visualise their digital product. Once the system was perfected, we added the visual and interactive aspects through an iterative process of UI design.
SYSTEM DESIGN
UI / UX DESIGN
4 - 6 weeks
With the application conceptualised and ready, we designed and developed Biocheck marketing website.
To help drive Biocheck's overall marketing efforts and achieve user conversion goals, we designed a website that would allow customers and prospects to easily learn about Biocheck and interact accordingly. From wire framing to content development to design and layout, we did it all - plus carried through the brand's fun, fresh aesthetic for maximum brand consistency.
3 - 4 weeks
