This is where
came in...
What we did for team Amanah Global Wealth
To start, we worked with Ahmed & Ziyaad to establish ‘who’ Amanah Global Wealth is.
During this process we helped the team to articulate the cornerstones of the Amanah Global Wealth brand, like its principle archetypes, tone of voice and overarching goals.
BRAND STRATEGY
1 - 2 weeks
Next, we helped Ahmed & Ziyaad to establish a brand aesthetic for Amanah Global Wealth.
The brand identity embodies a fusion of tradition and innovation, conveying simplicity in complex financial processes while emphasising accessibility. It was a fun challenge!
BRAND identity
1 - 2 weeks
We then created a digital style guide an UI design system to streamline the design and development process.
This was done by adding all the visual elements defined in the branding to an interactive website-like document. We also crafted all the interface elements for the project such as buttons, inputs and select controls to serve as the single source of truth for the visual style of the product for all future designers and developers.
design system
1 - 2 weeks
Once we knew ‘who’ Amanah Global Wealth was and what the brand looked like, we focussed our attention on the team’s digital product.
First, we created a comprehensive blueprint for the Amanah Global Wealth product, detailing its full UX system. We outlined each end user’s experience and interactions with Amanah Global Wealth, allowing Ahmed & Ziyaad to visualise their digital product. Once the system was perfected, we added the visual and interactive aspects through an iterative process of UI design.
SYSTEM DESIGN
UI / UX DESIGN
4 - 6 weeks
Finally, we helped the team to get Amanah Global Wealth online.
We designed a Marketing Website that showcases Amanah Global Wealth and speaks to their target market while providing clear call to actions.
3 - 4 weeks
